The art of beautiful nonsense.
Hokum was never meant to be sensible. It was always
meant to make you feel something, a little wonder, a
little joy, a gentle escape from the ordinary.
STOCKISTS
Hokum products as well as collaboration products can be found at the following stores.
For an up to date list please contact us directly.
HOKUM READY TO WEAR -
ATLANTIC, NANTUCKET - 16 FEDERAL STREET, NANTUCKET, MASSACHUSETTS
ATLANTIC, CHESTNUT HILL
ANTHEM INTERIORS - San Francisco
ANTHEM INTERIORS - Menlo Park
ANTHEM INTERIORS - Headsburg
CANARY, west lovers lane, Dallas Texas
UNICA PUNTA - France
SEED NEW YORK
ACCESSORIES
SHELLY PANTON – 440 Malvern Rd, Prahran 3181
HANDWORKS PAPERIE – 244 Chapel street, Prahran
HANDIWORKS PAPERIE – Brighton store
QUIRK COLLECTIVE 4/111 Parkington street, Geelong West
MELBOURNALIA Shop 5/50 Bourke st Melbourne 3000
ROSE ST TRADING – ALBERT PARK 194 Birdport street, Albert Park
ROSE ST TRADING – ARMADALE 1036 High street, Armadale, Victoria 3143
ROSE ST TRADING – 731 Glenferrie rd Hawthorn, Victoria 3122
ROSE ST TRADING – DOUBE BAY Shop 9 | 19-27 Cross Street, Double Bay, New South Wales 2028
LITTLE REBELLION STORE
MONTEBELLO EMPORIUM CAMBERWELL
INTERNATIONAL
US
BEAUTIFUL THINGS LA
RILEY ROSE
WHITEHEAD STUDIOS – 36 E. Center Ave, Lake Bluff, IL 60044
BOX TURTLE- 2616 KAVANAUGH Blvd, Little Rock, Arkansas
GLENDALE GALLERIA-RILEY ROSE – 2131 Galleria Way Gelndale, CA
THE SHOPS AT LA CANTERA – RILEY ROSE 15900 La Cantera PKwy LS3180 San Antoniom TX
STONEBRIAR CENTRE- RILEY ROSE 2601 Preston Rd, FRISCO, TX
RIDGEDALE CENTER- RILEY ROSE 12401 Wayzata BLVD #2060 Minnetonka, MN
MAYFAIR MALL – RILEY ROSE 2500 Mayfair Wauwatosa, WI
WATERTOWER PLACE – RILEY ROSE 835 Michigan Ave Chicago, IL
PEMBROOK LAKES MALL – RILEY ROSE 11401 Pines BLVD Pembrook pines, FL
ALTAMONTE MALL – RILEY ROSE 451 E Altamonte springs, FL
COLUMBIANA CENTRE – RILEY ROSE 100 Columbiana Cir Columbia SC
TOWSON TOWN CENTER – RILEY ROSE 825 Dulaney Valley Rd 3025
BRIDGEWATER COMMONS – RILEY ROSE 400 Commons Way Bridgewater, NJ
CHARLOTTE’S INC, RALEIGH, NC
CHARLOTTE’S INC, CAMERON VILLAGE SHOPPING CENTER, RALEIGH, NC
CHARLOTTE’S INC, MYERS PARK
FIREFLY THOMASVILLE
PAPAYALIVING, OREGON
RON ROBINSON, LA
TALULAH JONES, DENVER, CO
THE GREEN SHUTTER, SOUTH CAROLINA
WHITEHEAD STUDIOS, ILLINOIS
SINGAPORE
BEAUTY CANDY – 333A Orchard Rd, 02 -07 Singapore
why hokum?
The name Hokum was chosen for its sense of humour. It hints at storytelling, imagination and a touch of mischief, qualities that have shaped the brand from the beginning.
While the collections often lean towards the whimsical, the approach to design is serious. Every piece begins with original artwork and is developed with careful attention to detail, materials and craftsmanship.
Hokum is influenced by the worlds of illustration, decorative arts and theatre, where beauty and imagination are often found in equal measure. The result is a collection of pieces designed to bring a little character, curiosity and joy to the everyday.
Penelope Gibbs
Penelope Gibbs came to fashion through illustration.
After completing a Bachelor of Design at RMIT University, she worked across illustration, textiles and fashion design, developing a particular interest in print, craftsmanship and the small details that give an object character.
Every Hokum collection begins with a drawing. Penelope illustrates each design by hand before it is developed into a finished piece. The process is often slow; some prints take weeks to complete before they are ready for production.
Her work draws on a lifelong fascination with decorative arts, natural history, vintage ephemera and the stories hidden within everyday objects. These influences appear throughout Hokum's collections, often in the form of intricate details that reveal themselves over time.
Today, Penelope continues to design and illustrate every collection from Australia, creating accessories that combine original artwork with thoughtful design and a sense of whimsy
The Atelier - Designed in Melbourne
Everything starts with an illustration.
From the first sketch to the finished piece, Hokum is shaped by a love of detail, thoughtful design and original artwork. The process is often slower than expected, but that's where the best ideas tend to emerge.
Every piece exists to evoke something — most often, joy.
MELBOURNE ATELIER · HANDCRAFTED WITH CARE · TIMELESS &
AGELESS
© HOKUM — MELBOURNE
CRAFTED WITH LOVE IN OUR ATELIER