The art of beautiful nonsense.
Hokum was never meant to be sensible. It was always
meant to make you feel something, a little wonder, a
little joy, a gentle escape from the ordinary.
CARE GUIDE
Care Instructions
Hokum uses premium natural materials chosen for their beauty, character and longevity. Please refer to the care label attached to your item for specific instructions.
Leather
Leather is a natural material that will soften and develop character over time. Avoid prolonged exposure to water, direct sunlight, oils, perfumes and cosmetics. If required, wipe gently with a soft, slightly damp cloth and allow to dry naturally.
Silk
Silk is a delicate natural fibre and should be handled with care. Avoid contact with rough surfaces, jewellery and sharp objects that may snag or damage the fabric. Store away from direct sunlight when not in use.
Silk may be gently hand washed in cold water using a detergent specifically formulated for silk or wool. Do not soak, as colours may run. Dry flat in the shade and iron on a low setting with a cloth between the iron and fabric. Dry cleaning is also suitable.
Cotton
Wash gently in cold water and line dry in the shade. Iron on a low setting with a cloth between the iron and fabric. Avoid harsh detergents and bleach.
With thoughtful care, your Hokum piece will be enjoyed for years to come.
why hokum?
The name Hokum was chosen for its sense of humour. It hints at storytelling, imagination and a touch of mischief, qualities that have shaped the brand from the beginning.
While the collections often lean towards the whimsical, the approach to design is serious. Every piece begins with original artwork and is developed with careful attention to detail, materials and craftsmanship.
Hokum is influenced by the worlds of illustration, decorative arts and theatre, where beauty and imagination are often found in equal measure. The result is a collection of pieces designed to bring a little character, curiosity and joy to the everyday.
Penelope Gibbs
Penelope Gibbs came to fashion through illustration.
After completing a Bachelor of Design at RMIT University, she worked across illustration, textiles and fashion design, developing a particular interest in print, craftsmanship and the small details that give an object character.
Every Hokum collection begins with a drawing. Penelope illustrates each design by hand before it is developed into a finished piece. The process is often slow; some prints take weeks to complete before they are ready for production.
Her work draws on a lifelong fascination with decorative arts, natural history, vintage ephemera and the stories hidden within everyday objects. These influences appear throughout Hokum's collections, often in the form of intricate details that reveal themselves over time.
Today, Penelope continues to design and illustrate every collection from Australia, creating accessories that combine original artwork with thoughtful design and a sense of whimsy
The Atelier - Designed in Melbourne
Everything starts with an illustration.
From the first sketch to the finished piece, Hokum is shaped by a love of detail, thoughtful design and original artwork. The process is often slower than expected, but that's where the best ideas tend to emerge.
Every piece exists to evoke something — most often, joy.
MELBOURNE ATELIER · HANDCRAFTED WITH CARE · TIMELESS &
AGELESS
© HOKUM — MELBOURNE
CRAFTED WITH LOVE IN OUR ATELIER