Made with Intention
Our approach to sustainability
At Hokum, we are committed to creating thoughtful pieces with longevity in mind. Sustainability is complex and no brand is perfect, but we continually strive to make considered choices across materials, production and packaging
CRAFTMANSHIP
At Hokum, we believe there is beauty in the process of making. We have a deep appreciation for craftsmanship and the hands behind every piece. Whenever possible, we will choose the slower path if it results in a better product.
From hand-drawn artwork and considered materials to luxury finishes and careful construction, we value skill, patience and attention to detail. We believe understanding and respecting the making process creates objects with greater meaning and longevity.
In a world increasingly driven by speed and disposability, Hokum embraces the joy of making things well.
MATERIALS
Every Hokum piece begins as a hand-drawn artwork by founder Penelope Gibbs. We work exclusively with natural fibres and maintain a strict no-synthetics approach.
Synthetic fibres such as polyester shed microscopic fibres during washing and are recognised as a significant source of microplastic pollution. By choosing natural fibres, we aim to create pieces that tread more lightly on the environment and are designed to last.
VALUES
SILK
Silk is a natural, renewable fibre produced by the silkworm. Valued for its strength, beauty and longevity, silk has been treasured for centuries and is intended to be worn and enjoyed for many years.
LEATHER
Our leather accessories are crafted from leather sourced as a by-product of the food industry, making use of an existing resource rather than creating additional demand. We believe in a closed-loop approach and choose leather for its durability and longevity, creating pieces designed to be treasured and used for many years.
PRINTING
Our fabrics are digitally printed, a process that generally uses less water and fewer dyes than traditional printing methods, helping to reduce waste.
SEWING
Whenever possible, our pieces are sewn locally in Australia. We favour quality construction and luxury finishes that take time and skill, and we believe in supporting makers who are fairly paid for their craftsmanship.
MANUFACTURING VALUES
We carefully select mills and manufacturing partners who share our values and demonstrate responsible practices and fair wages.
At Hokum, our philosophy is simple: buy less, choose well and create pieces with enduring quality that can be loved for years to come.
We encourage you to read more about sustainable practises
Some of our favourite resources are -
READING
Wardrobe crisis - Clare press - VOGUE Sustainability editor and her podcast
SMALL BATCH PRODUCTION
We produce in small batches and avoid seasonal overproduction. Rather than following the fast-fashion cycle, we focus on creating timeless pieces that transcend trends and are intended to become cherished favourites.
PACKAGING
Where possible, we use recycled paper, tissue and packaging materials and endeavour to minimise unnecessary waste.
Every piece exists to evoke something — most often, joy.
MELBOURNE ATELIER · HANDCRAFTED WITH CARE · TIMELESS &
AGELESS
© HOKUM — MELBOURNE
CRAFTED WITH LOVE IN OUR ATELIER