Hokum has a playful aesthetic that combines colour and print with a strong narrative.
Designed for the modern woman who values eclectic and modern pieces that not only tell a story but are made with superior materials and craftmanship.
Designed by Penelope Gibbs, Hokum has fast become a favourite fashion destination for those that like to show their personality in what they wear. “Our intention is to create garments that transcend seasons and become treasured pieces in one’s wardrobe”
An international focus now sees Hokum available worldwide from France, Singapore, the US and here in Australia.
Hokum was a finalist for the prestigious Tiffany and co award in 2016 and has collaborated with well known brands Kozminsky and Murphy and daughters.
ABOUT THE DESIGNER
Penelope combines her illustrations, technical print knowledge and fashion design to create Hokum’s signature looks.
Her inspiration varies greatly but her love for nature, and storytelling are constant themes within her works.
Her signature handwriting is a combination of traditional drawing and modern technologies. Each print within a collection is the result of many hours of work.

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