ALL DESIGNS AT HOKUM ARE CREATED IN HOUSE AND ARE EXCLUSIVE TO US. WE TALK WITH OUR HEAD DESIGNER AND HOKUM’S CO-FOUNDER PENELOPE GIBBS ABOUT THE DESIGN PROCESS.
How does a Hokum scarf begin?
We are very old fashioned in our approach to design. I personally have at least four sketchbooks on the go, full to the brim with my own drawings/paintings and quick ideas.
All of our designs start as sketches, much of the orignal artwork is then translated through the computer so that it has a crisp line but still retains that hand drawn human touch. It’s very laboursome but the result speaks for itself, people would be suprised to learn the time involved to create each piece
What is the inspiration for each collection?
Well, it varies with each range. We have a bold sense of colour and design, that is our signature style. We are not so much about trends but creating beautiful pieces that will be cherished beyond the current season.
One of our upcoming ranges was inspired by Australian wildlife another by art deco and another by 60′s pop.
What goes into creating a luxury product.
A lot of work!
Hokum is about creating an experience.
Our designs are unique and elegantly created; we are involved step by step to ensure our product meets a very high standard of craftmanship.
The scarves are made using the finest silk, the twill we use was chosen for its lustrous drape and soft handle.
That’s what gives our scarves the heavenly against the skin feel and easy to wear look.
Silk is the strongest material, fit for Royalty and still dominates high fashion today. It’s a lovely fabric to work with, to wear and it’s durable.
Both the scarf and garments come beautifully presented in their own gift boxes to complete the experience.
The upcoming garment collection is exciting, what was the inspiration to move into fashion wear?
Our intention has always been to move into fashion garments, we wanted to get an idea of our customers and their needs first. We are glad we did this, it is definitely the right direction for us and the response has been exhilarating. Our next foray will be into menswear!